Spaces Learning
Universities are constantly trying to evolve and get ahead of the curve; they cannot do so without innovating and adopting new technology. We wanted to personalize our ads to specific universities to show that Spaces Learning is a part of their mission.
View our creative brief here.
In these ads, we highlight text to show just how Spaces can fit into universities’ mission. We went with different art direction for our print pieces compared to digital in order to mirror the hybrid capabilities of Spaces, as well as the acknowledge classic education that has the capacity for innovation. These would run in trade publications such as Chronicle of Higher Education.
Social
For our digital executions, we leaned into a coding aesthetic and focused on the missions statement of Praxis AI, which powers Spaces. We made ads for Twitter and LinkedIn, which are the social media platforms our target frequents.
Emails are a great way to target our consumer. We want to show how much we care about them and their University. Our call to action is simply to request a demo.
Web Banner
We want to further talk directly to our client via targeted web banners, keeping in our digital coding design aesthetic.
Event
We plan to have digital signs at different trade shows and higher ed conferences.
Activations
We want to further our relationship with our client with a personalized gift box. This box will include: a laptop camera cover, a cord case, a notebook, an informational brochure, and a poster.
We also created a resume for the product to further market it toward our client. This is an effective and creative way to get the the hard facts about Spaces Learning.
Partners: Abby Carmichael, Julian Celentano, Lauren Beery, and Jannica Seraypheap