Microsoft 365
When trying to get a job post graduation, sometimes you need to follow the proven method of what works, in this case that includes using Microsoft M365. We combined remixed quotes with a paper cut out collage that evokes a crowd, handmade by me. We urge our target that it’s time to get with the program, literally.
We are using print to show our writing chops and expand on the facts we have supporting or campaign. We want to explain to consumers that sometimes choosing the path more traveled is a good thing when it’s proven to work.
OOH
These transit posters are perfect for passers-by, we want to invite them in with eye-catching art and copy and leave them remembering our call to action.
This outdoor mural embraces the fun spirit of our campaign. We coordinated the art and headline with this graffiti execution.
Digital Screens and Banners
Digital screens populate most buildings of campus. We plan to catch students attention and make them wonder just what M365 has to do with a Robert Frost quote.
One thing about our target is that they are consistently on the web. We plan to reach our target via the IDS website with simple banners.
Social
Showing just how repeatable this campaign is, we repurposed our headlines for Instagram posts, an important channel for our target.
Activation
To get students excited about M365 we will host a Resume workshop with the Walter Career Center teaching them how to create a resume that won’t stand out for the wrong reasons, while teaching them about the M365 suite! We will also offer these coloring pages that call back to our campaign.
Partners: Abby Carmichael and Julian Celentano