MasterBrand Cabinets offers a wide range of cabinets for kitchens and bathrooms through various brands. Two of those sister brands, FieldStone and StarMark, needed a refresh to bring them both into an upscale visual identity. We conceptualized and created brand essence and product videos to announce the new brand platforms.

Masterbrand Cabinets

Awards: Silver Addy for Art Direction (STL) Agency: HLK

Brand essence and product videos


The video was designed to reflect the craftsmanship, restraint and quiet sophistication behind the cabinetry — bringing a premium, design-forward identity to life through motion.

Product Video Cutdowns

Brand Essence

Credits

Agency: HLK

Keith Fenter: Animator

Ryan Doggendorf: CD

Matthew Rios: CW

Catherine Butler: CW

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