MasterBrand Cabinets offers a wide range of cabinets for kitchens and bathrooms through various brands. Two of those sister brands, FieldStone and StarMark, needed a refresh to bring them both into an upscale visual identity. We conceptualized and created brand essence and product videos to announce the new brand platforms.
Masterbrand Cabinets
Awards: Silver Addy for Art Direction (STL) Agency: HLK
Brand essence and product videos
The video was designed to reflect the craftsmanship, restraint and quiet sophistication behind the cabinetry — bringing a premium, design-forward identity to life through motion.
Product Video Cutdowns
Brand Essence
Credits
Agency: HLK
Keith Fenter: Animator
Ryan Doggendorf: CD
Matthew Rios: CW
Catherine Butler: CW