As the launch moment for the expanded Envu Ornamentals portfolio, Cultivate became both a celebration of growth and a physical expression of our Your Brilliance Deserves More campaign. The booth experience brought the campaign to life through immersive assets, graphics, videos and social media touch points that highlighted new solutions and resources.
Envu Ornamentals
Agency: HLK
Awards: NAMA Best in Show
Cultivate Tradeshow: Your Brilliance Deserves More
The Trade Show
1 Campaign Launch Video
2 Product Kiosk
We gave attendees the opportunity to explore the full breadth of the ornamentals portfolio and learn about individual products (both new and old) through an interactive kiosk.
3 Interactive Wall
We drew attendees into the booth via an interactive wall that illustrated our expanded portfolio.
4 Back Wall Graphic
We created a larger-than-life plant dissection graphic to point out where and how Envu products and expertise can solve specific challenges.
5 Photo Booth Experience
We captured grower personalities — and how Envu has the products to support each one — with a photo booth experience. Attendees took a simple, three-question survey along with a photo, resulting in a fun digital keepsake.
6 Product Expansion Wall
Another wall to bring attention to specific products that were part of our product expansion.
Credits
Agency: HLK
Ryan Doggendorf: CD
Paul Schwartzkopf: ACD Writer
Sean Ly: Animator
Bob Sherron: VP of Technology