Crayola
We want to establish Crayola’s 152 Ultimate Crayon Collection as the necessary product for children’s creative and personal empowerment. Our campaign is about positioning the crayons as a tool to maximize children’s creative and personal potential. If 152 inspiring crayons could talk, what would they tell people?
View our creative brief here.
We wanted a simple visual that personified the crayons to tell our audience tips based off their color name. Sunshine Yellow is always chipper, and Cotton Candy is surely sweet. Take a closer look at our copy and other conceptualizations of this print ad here.
Social
This twitter post plays on a fun crayon name that is featured in the Ultimate Crayon Collection. This tweet is targeted to adults who want to raise great members of society!
These tips are perfectly designed to quickly convey our message through a platform like Instagram. Crayon voices are sure to stop people from scrolling!
OOH
Whether walking or driving by, this bus ad reminds consumers to live a positive and creative life via the crayons in the Ultimate Crayon Collection.
Roadtrip? Antsy kids in the backseat? Crayola has you covered with drawing prompts to spark creativity no matter where you are!
Partners: Abby Carmichael and Julian Celentano