UITS- University Information Technology Services
Technology can be anxiety inducing, frustrating, and well just plain scary-especially when entering college life for the first time. Our campaign aims to comfort incoming freshman at Indiana University campuses with the knowledge of UITS, a one stop shop for all tech issues.
View our creative brief here.
This tear away flyer plays on face like nature of an outlet. The tear aways are perfect for students on the go to remember UITS.
Tech worries may materialize in many different ways, but the solution always remains the same- UITS.
This print ad focuses on one specific UITS feature-how they can help you set up Duo Mobile. If you the reader doesn’t like the idea of Ghostface hacker, they will be sure to look up UITS.
Social
These posts are based on the insight that UITS can act as a nightlight by illuminating and solving tech worries. This simple visual for social media can be an important reminder of just that.
Web Banner
Web banners are great for targeting students on IU websites. This fun animation will catch the viewer’s eye.
Merch
This UITS nightlight is perfect for freshman dorm life. It serves as a subtle reminder that UITS is a service available.
This outlet sticker could be placed in resident halls, study buildings, and classrooms! It is another simple reminder how UITS can help.
Commercial Idea
This commercial is all about missing a moment while watching TV- a fear that UITS can help resolve. This is an idea that can be shot and made by UITS to trick viewers into thinking their tv went out during this thrilling zombie video game scene.
Partners: Abby Carmichael and Julian Celentano