Darn Tough Socks
We want consumers to know that Darn Tough socks are the perfect (and necessary) companion to an adventurous lifestyle. Our campaign is about the loyalty the brand offers via its lifetime warranty. Together, our ads tell a life story. Separately, these ads explains how the socks can benefit the wearer in any stage of their life.
View our creative brief here.
This print ad focuses on a young explorer who only cares about seeing the world. He writes to his mom about stability- which he currently only craves in the form of socks.
Transit
Our explorer has found love. Through a series of love letters, we show that the benefits of the socks and the significant other are interchangeable.
Social
Some things are meant to last forever, for instance, this couple and their socks! Even Mom knows the perfect gift to celebrate the occasion.
Newspaper
We think if the world ended and this couple is long gone, these socks would still remain. They are just that tough.
Partners: Abby Carmichael and Julian Celentano